From a recent three‑day visit to Milan, a cohort of African women influencers experienced a Brutal Fruit‑backed itinerary that blended Italian culture, high fashion and sisterhood, ultimately delivering more than 41 pieces of content for the brand.
**What took place on Day 1?**
The team arrived in Milan in the evening, rested and then boarded an aperitivo tram, each sipping a glass of [Brutal Fruit](https://www.brutalfruit.com). They were joined by fellow creators from across Africa, toured the city, and captured numerous photos and videos. The night concluded with a warm welcome dinner hosted by a local nonna; embroidered tablecloths, endless pasta and what the author described as “the best tiramisu of my life” were served. During the meal, Kudzi Mathabire, Global Marketing Director at [Beyond Beer](https://beyondbeer.com), encouraged the group to enjoy Milan and bond, noting that “Brutal Fruit is all about sisterhood.”
**How did Day 2 unfold?**
Exploration continued with a visit to the Duomo, followed by a pizza lunch that the participants called “magnificent.” The itinerary then shifted to Milan Fashion Week, where the group attended the Barbara Rizzi SS27 runway debut, praised the designs and interviewed the host. The day ended with dinner at Giacomo Arengario, offering panoramic views of the Duomo, excellent cuisine and lively conversation.
**What made Day 3 memorable?**
The final day featured a scenic drive to Lake Como, where clean air, historic architecture and lake vistas set the backdrop for a private villa’s “pink table” celebration. Attendees wore coordinated pink outfits, enjoyed gourmet food, live music, dancing and extensive photo‑ops. Kudzi explained the significance of the pink table to the Brutal Fruit brand. Back in Milan, the group gathered for a pajama‑themed party at the hotel, complete with karaoke, a spin‑the‑wheel game, gifts and plenty of Brutal Fruit drinks, reinforcing the themes of girlhood and sisterhood.
**What did the trip achieve for the brand?**
Beyond the experiential highlights, the journey generated 41 distinct pieces of content across Instagram and other platforms, amassing over one million views to date and strengthening the partnership between the influencers, Brutal Fruit and the wider Beyond Beer family, positioning both parties for future collaborations.