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GTBank Launches 737 Mobile App to Target Young Nigerian Customers

Published on by Sentinel Digest Editorial

GTBank Launches 737 Mobile App to Target Young Nigerian Customers
GTBank Launches 737 Mobile App to Target Young Nigerian Customers

Guaranty Trust Bank has officially rolled out the 737 App, a new mobile banking platform featuring virtual naira cards, phone number account matching, and integrated savings and loan tools designed for young Nigerians.

Guaranty Trust Bank GTBank has officially introduced a fresh mobile banking solution known as the 737 App, tailored specifically to meet the financial preferences and digital habits of young Nigerians. Released on November 11, the platform introduces several streamlined features intended to simplify everyday digital transactions.

What are the core features of the 737 App?

The newly launched application delivers a range of modern banking capabilities designed to remove traditional friction points. A key innovation allows customers to utilize their mobile phone numbers directly as account numbers, eliminating the necessity of remembering or sharing standard multi-digit account codes for incoming transfers.

Furthermore, the platform provides a complimentary virtual naira Mastercard. This addition permits users to conduct seamless online purchases across prominent international platforms such as Amazon, Netflix, Spotify, and AliExpress without needing a physical payment card. The software also incorporates a Scan to Pay utility, enabling individuals to scan payment data instantly rather than manually inputting account details, thereby reducing transfer errors.

How does the app support savings and credit?

Beyond basic transfers and online shopping, the 737 App consolidates multiple financial services into a single ecosystem. It incorporates dedicated savings tools to assist users in setting aside funds for individual financial objectives, alongside an instant loan product for qualifying accounts. While loan access is streamlined, the institution has not yet disclosed precise eligibility rules, borrowing limits, or applicable interest rates.

Additionally, customers can purchase mobile airtime, data bundles, and settle utility bills directly within the interface, minimizing the need to navigate multiple platforms.

What have executives said about the release?

Miriam Olusanya, the Managing Director of Guaranty Trust Bank, noted that the product was meticulously built to match how younger generations handle their spending, saving, and daily pursuits. The release builds upon the institution's earlier youth-centric offerings, such as the GTCrea8 framework.

Accessible for download on both the Google Play Store and the Apple App Store, the software supports immediate digital onboarding for both new and existing clients. This strategic rollout intensifies the ongoing competition among domestic financial institutions and financial technology firms striving to capture the youth demographic through comprehensive, all-in-one digital experiences.

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