Ayo Animashaun, the founder of [The Headies](https://en.wikipedia.org/wiki/The_Headies), criticised several Nigerian musicians for prioritising foreign award submissions while failing to enter their work for The Headies, and then lamenting the lack of nominations.
**Why are artists overlooking The Headies?**
Animashaun posted on Instagram that many performers eagerly send their songs to overseas award bodies that “don’t even care about them,” yet they refuse to submit the same material to The Headies. He described the pattern as “funny” and called out the hypocrisy of those who complain about not being nominated locally.
**What did he say about the backlash?**
He wrote, “The toxicity and negativity we direct at our own institutions are troubling,” emphasizing that local platforms deserve the same respect given to international ones.
**How does the Grammy experience fit in?**
Animashaun recalled attending the [Grammy Awards](https://en.wikipedia.org/wiki/Grammy_Award) in Los Angeles, noting that some attendees were unaware the ceremony was happening, despite extensive coverage in Nigeria. He questioned why American artists can openly boycott the Grammys without sparking the same controversy that follows Nigerian artists who miss The Headies for valid reasons.
**What is the broader message?**
He warned that Nigerian institutions often gain more appreciation abroad than at home, and that local recognition sometimes only improves after an international expansion. Animashaun affirmed that The Headies will continue to pursue its vision, provided artistes, sponsors and other stakeholders understand its significance.