The Jameson Distillery Experience Jameson Distillery Experience arrived in Port Harcourt for the first time, staging a three‑day celebration at Yakubu Gowon Stadium between 1 and 3 October 2026. Over the weekend, thousands of guests sampled Irish whiskey, watched live performances, tried skate‑boarding tricks and competed in games, all while the city marked its Independence celebrations.
The festival blended Jameson’s Irish heritage with the vibrant Naija spirit of the Garden City, offering attendees multiple touch‑points to learn about the brand’s history, enjoy fashion showcases, savour food stalls and partake in interactive entertainment.
Whiskey education formed a core pillar of the programme; specialist bartenders demonstrated Jameson’s triple‑distillation process and shared stories of the brand’s 240‑year legacy. Culinary vendors and fashion pop‑ups complemented the tasting sessions, encouraging social interaction among visitors.
Each day featured a distinct theme, curated in partnership with local creative communities and lifestyle platforms that injected their own energy and expertise into the schedule.
What happened on Day One? – Skating, Music and Energy
The opening day partnered with Plus2.34 and Voltage District, bringing skate‑boarding demos and high‑octane music to the stadium. Acts such as Sons of Ubuntu, Black Dave, WeAreAllChemicals and Ifeme performed, while DJs kept the vibe alive. Interactive games added a friendly competitive edge for the crowd.
What unfolded on Day Two? – Play City and Live Beats
Game Fiesta transformed the venue into a “Play City” arena, turning classic games into social challenges. Nigerian star Peruzzi headlined the musical lineup, supported by DJ Kaydee, DJ Faithful and DJ Diamond. Hosts Hypeman Mayor and Pandora, together with Real Chuksy and Annie Drumz, delivered a mix of live sets and DJ performances.
What capped the event on Day Three? – Water‑Based Fun and More Music
Whetlvnd introduced a water‑park‑style experience, offering splash‑filled games that refreshed attendees. Shoday led the music programme, joined by performances from Titanium and Mia. The decks were spun by DJ Ewheelz, DJ General, DJ Rekii, DJ Fanny and DJ White, while MC Mr Barango, assisted by Major Phylix, kept the audience engaged.
> “We are pleased to have brought Jameson Distillery to Port Harcourt for the > first time. The experience gave us an opportunity to bring people together > through music, fashion, food, whiskey discovery and activities that reflect > the energy of the city,” said Evane Chenuet, Marketing Director of Pernod > Ricard Nigeria. “Seeing > guests participate, connect and create memorable moments throughout the > three days made this first edition particularly meaningful.”
The inaugural Port Harcourt edition marks a new chapter for the Jameson Distillery, extending its footprint to a fresh Nigerian market and uniting music lovers, creatives, whiskey aficionados and adventure‑seekers under one roof. Organisers hinted that future editions will continue to blend brand storytelling with local culture, promising more immersive experiences across the country.
For updates on upcoming events, follow @JamesonNGR on social media.