OkayAfrica has announced the return of its popular Afrobeats Intelligence podcast for its fifth season, with Martell stepping in as the official sponsor. The podcast, hosted by Joey Akan, commenced its new season on February 27th, promising weekly episodes filled with insightful discussions on the African music scene.
This season's lineup features notable artists and personalities including Shallipopi, Wale, Sarz, Ladipoe, Kcee, Joshua Baraka, BOJ, Aniko, Dr. Sid, and Magixx, among others. Building on the success of previous seasons that hosted figures like Tiwa Savage, Ayra Starr, Mr Eazi, and Don Jazzy, Season 5 continues to bring listeners closer to the artists and voices shaping the Afrobeats genre. Joey Akan has described this installment as the podcast's most profound yet, offering deeper conversations, sharper narratives, and enhanced access to the individuals influencing global music trends.
The selection of guests highlights the diverse facets of Afrobeats. Producer Sarz provides an insider's look into the craft of music creation, while Wale delves into the diaspora's experience and the challenges of introducing Afrobeats to new audiences. Shallipopi represents the current wave of rapid artistic ascent within the genre. Together, these guests contribute to an expanding archive that documents the evolution and continuous growth of Afrobeats over the past five years.
The sponsorship by Martell aligns perfectly with the podcast's focus, reflecting the cognac brand's sustained investment in Nigerian music and cultural events. Martell's long-standing presence and dedication to supporting the arts, dating back to 1715, make this partnership a natural extension of its commitment to culture. This collaboration reinforces Martell's dedication to celebrating the artists and stories driving Afrobeats' international success and to engaging with communities where authentic cultural impact is made.
New episodes of Afrobeats Intelligence are released weekly and are available on OkayAfrica's YouTube channel and all major podcast platforms. The content is presented in partnership with Martell, with a reminder to drink responsibly and that the content is for individuals aged 18 and above.
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