The National Orientation Agency (NOA) secured the Public Information Campaign of the Year accolade at the Advertising Regulatory Council of Nigeria (ARCON) Special Recognition Awards on Friday, 23 October 2026, held at the Balmoral Event Centre in Ikeja, Lagos. The award recognises the agency’s excellence in public enlightenment, strategic communication, civic education and the effective dissemination of government policies across the country.
What was the award and who accepted it?
The Public Information Campaign of the Year trophy was presented to NOA’s Director, Communication and Media, Bala Musa, who accepted it on behalf of Director‑General Lanre Issa‑Onilu. The ceremony gathered leading public‑ and private‑sector organisations, advertising professionals, corporate executives and other key stakeholders from Nigeria’s marketing communications industry.
Which other categories were honoured at the event?
In addition to NOA’s win, the night featured awards for Excellence in Consumer Response Management, Excellence in Sponsorship Marketing, Brand Reinvention and Innovation, as well as recognitions spanning sectors such as food and beverages, aviation, banking and insurance, computers and electronics, e‑commerce, real estate, personal care, entertainment, medical and pharmaceuticals, education, telecommunications, hospitality and more.
What did the Director‑General say about the recognition?
Lanre Issa‑Onilu described the honour as “a significant endorsement of the Agency’s renewed commitment to innovative public communication, national value reorientation and citizen engagement.” He added that the award underscores the importance of well‑crafted public information campaigns in promoting national development, strengthening public trust, encouraging responsible citizenship and narrowing the communication gap between government and the governed.
How does NOA plan to build on this achievement?
Issa‑Onilu reaffirmed that the agency will continue to deepen public understanding of government policies, promote the National Values Charter, reinforce national unity and drive positive behavioural change. He dedicated the award to NOA staff nationwide, especially those operating at the grassroots level, whose professionalism enhances the agency’s visibility and impact. The Director‑General also thanked ARCON for recognising the strategic role of public‑sector communication in national development, noting that the accolade will motivate NOA to adopt more innovative, inclusive and citizen‑centred communication approaches.
What is NOA’s broader mission moving forward?
The agency intends to leverage its nationwide operational structure, traditional and digital media platforms, and strategic partnerships to foster informed citizenship, national cohesion and sustainable behavioural change. This award marks another milestone in NOA’s effort to reposition public orientation as a critical instrument for national transformation, reinforcing its determination to deliver impactful information campaigns that resonate with Nigerians across all segments of society.