The Nigerian Marketing Awards has opened its voting process to the Nigerian public for the 2026 Brand of the Year award, naming Heineken, Malta Guinness and MILO as the three shortlisted contenders. The public can now cast votes that will count for half of the final score, with the other half coming from a panel of industry judges. The winner will be announced at the fifth edition of the awards, themed “Reimagine Marketing”, scheduled for Saturday, 21 November 2026 in Lagos.
Who are the finalists and how were they chosen?
The three brands emerged after a rigorous assessment carried out by the Awards Decision Council (ADC), a body made up of senior marketing and communications experts. The council evaluated each contender against a set of criteria before presenting the shortlist to the public.
What is the voting structure?
According to Prince Tony Agenmonmen, founder of the awards, the final outcome will be determined by an equal split: 50 % of the score will derive from the judges’ evaluations and the remaining 50 % from public votes. He explained, “Opening the voting to Nigerians gives consumers a direct voice in selecting the nation’s leading brand.”
When and where will the winner be revealed?
After the public voting period closes, the victorious brand will be disclosed during the awards ceremony on 21 November 2026 in Lagos, Nigeria’s commercial hub. The event will celebrate the achievements of marketers across the country and spotlight innovative brand strategies.
Why is this significant for marketers?
The inclusion of public voting reflects a broader trend of blending expert judgment with consumer preference, ensuring that the award recognises both strategic excellence and market resonance. Brands that succeed will gain heightened visibility and credibility among Nigerian consumers.
The public voting platform is now live, and Nigerians are encouraged to participate by selecting the brand they feel best represents excellence in marketing for the year. The final tally will be compiled once voting ends, and the results will be presented at the high‑profile ceremony in Lagos.
Brand of the Year recognition remains a coveted accolade within the industry, signalling a brand’s ability to connect with audiences and deliver sustained performance. The upcoming awards ceremony promises to be a landmark event for the nation’s marketing community.