Representing its continued dedication to African culture and creative talent, the platform has announced its physical presence in Cotonou, Republic of Benin, for the latest gathering of industry stakeholders.
Osas Okonyon has touched down in Cotonou to cover the third edition of the Salon des Industries Musicales d’Afrique Francophone (SIMA) over the coming days.
What is SIMA 2026?
SIMA serves as a major convergence point for artists, music executives, producers, creatives, investors, and other vital stakeholders within the African music sector. The gathering is designed to facilitate crucial dialogues regarding the trajectory of the continent's musical output, the commercial frameworks supporting it, and strategies for expanding African music's global footprint.
What is the focus of this year's edition?
Carrying the central theme "African Music: From the Stage to Global Influence," the 2026 conference delves into the intricate business models, collaborative opportunities, and structural developments driving African creativity forward. Discussions span critical topics such as music financing, the impact of artificial intelligence, intellectual property rights, and the convergence of music with fashion, film, tourism, and sports.
Audiences can expect comprehensive coverage featuring behind-the-scenes moments, key takeaways from panel sessions, and unique cultural insights directly from Cotonou via the platform's social media channels.