S.EA.CONSULTING used this year’s Design Week Lagos to launch its "REDESIGN AFRICA" concept, unveiling an interactive installation at the National Theatre, Lagos that blended tactile experiences with digital storytelling, all aimed at foregrounding Nigerian makers.
What was the exhibition’s core objective?
The firm sought to demonstrate how African design can meet global standards while staying rooted in local heritage. Visitors were encouraged to handle raw tree bark, deep burgundy panels and a contemporary sofa from S.EA.HOMES, feeling the textures that define a modern African living space.
How were the materials presented?
Finishing samples rested on a dark hardwood table supported by clear acrylic legs, creating a floating‑wood illusion. Wireless headphones offered a curated soundtrack and the founder’s statement, while a digital screen displayed the company’s portfolio, services and upcoming projects.
What message did S.EA.CONSULTING convey?
The founder asserted, "African exhibitions should give local makers, materials and ways of living a central role," emphasizing that cultural heritage provides a solid foundation for contemporary design that is both functional and high‑quality.
An in‑house photographer documented guests interacting with the setup, turning their participation into part of the exhibition’s narrative. By linking interior architecture with sourcing, craftsmanship and everyday life, the display illustrated how collaborative efforts can transform individual products into meaningful spaces.
For S.EA.CONSULTING, the initiative underscored that showcasing how Nigerians live begins with valuing the objects we create, the stories they carry, and the hands that bring ideas to fruition. The exhibition closed with the tagline: "Rooted in culture. Built through collaboration. REDESIGN AFRICA."