Nigerian public relations strategist and DAW Empire founder Dami Adenuga has called on African entrepreneurs to embrace collaboration over competition, warning that the continent risks falling behind as global business models shift rapidly. Speaking as a VVIP guest at the 2026 Global Entrepreneurship Festival in Cairo, Egypt, Adenuga stressed that pooling resources, technology, and expertise would enable African businesses to access international markets and overcome structural limitations.
What did Adenuga say in Cairo?
"It is time for African entrepreneurs to collaborate on our strengths rather than compete against one another. The world is evolving, business models are changing, and new opportunities are emerging every day. Nigerians and the rest of Africa cannot afford to be left behind," Adenuga declared. He emphasised that partnership would help entrepreneurs tackle limited access to capital, technical know-how, and global networks, urging them to view each other as allies in progress rather than rivals.
Why does collaboration matter for African businesses?
Adenuga argued that strategic alliances can unlock investment, technology transfer, and cross-border expansion — areas where individual ventures often struggle. By combining complementary capabilities, African firms can build the scale and resilience needed to compete on the world stage.
What is the Global Entrepreneurship Festival?
The three-day gathering, running from 6 to 8 November at the JW Marriott Hotel in New Cairo, operates under the theme "The World We Help to Create." It has drawn thousands of participants from more than 70 countries, including investors, corporate executives, government officials, and emerging founders. The programme features investment matchmaking, business exhibitions, leadership dialogues, and networking sessions designed to connect entrepreneurs with potential backers and international partners.
How does this connect to his Nairobi appearance?
Adenuga's Cairo engagement follows his participation in the just-concluded Africa Blockchain Festival 2026 in Nairobi, Kenya. There, he joined a panel under the African Creators Summit to discuss the infrastructure required for a sustainable creator economy on the continent — covering ownership, attribution, identity, trust, and reputation in the age of artificial intelligence. DAW Empire also served as the festival's strategic public relations and social media partner, amplifying its visibility.
These back-to-back international appearances reflect Adenuga's deepening focus on the intersection of entrepreneurship, public relations, technology, and the creative economy. His core message in Cairo remains clear: Africa's next phase of business growth must be built on shared opportunities, strategic alliances, and the willingness of entrepreneurs to leverage one another's strengths in a rapidly changing global economy.