itel has formed a strategic alliance with i-Fitness, focusing on the integration of wearable technology into fitness activities for gym enthusiasts across Nigeria.
This partnership combines the expertise of itel, a brand recognized for its diverse range of smartwatches and other wearable devices, with that of i-Fitness, which operates several gym facilities throughout the nation. The collaboration aims to identify how technology can enhance fitness routines and assist gym-goers in tracking their wellness journey.
Chuks Obikwame, the ATL Marketing Manager for Accessories & Appliances at itel Nigeria, emphasized that this initiative signifies the brand's commitment to associating its technological innovations with everyday lifestyle pursuits.
"This partnership with i-Fitness reflects our commitment to integrating smart technology into meaningful lifestyle experiences. As the leading Tech Empowerment brand, itel is dedicated to innovating ways that bolster health, activity, and performance. By joining forces with an esteemed fitness brand like i-Fitness, we’re providing a platform for consumers to realize the full potential of our smart devices – from monitoring workouts to enriching their daily activities. It’s about making fitness smarter and easier for everyone," he remarked.
itel continues to strengthen its footprint in Nigeria with a variety of consumer electronic offerings, including smartwatches, earbuds, and different wearable devices. Their products are tailored for a diverse demographic, encompassing students and young professionals.
As part of this partnership, gym members at i-Fitness will have access to itel’s wearable technology at exclusive pricing, enabling them to monitor their workouts, track heart rates, and access other fitness metrics.
Both companies assert that this collaboration is a response to the rising interest in fitness, wellness, and wearable tech among Nigeria's active lifestyle community.
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