Meta's CEO, Mark Zuckerberg, has disclosed plans to significantly boost the company's artificial intelligence (AI) investment this year, marking a strategic initiative to capitalise on the flourishing sector, despite conjectures regarding a potential market bubble.
In a call with financial analysts on Wednesday during the discussion of Meta’s results for 2025, Zuckerberg indicated that the company aims to allocate as much as $135 billion (£97 billion) in 2026, predominantly for AI infrastructure and related projects. This amount is nearly double the $72 billion spent on AI the previous year and adds to approximately $140 billion invested over the last three years as the company seeks to establish a competitive advantage in the AI landscape.
Zuckerberg expressed anticipation that 2026 will be a pivotal year, as AI is expected to significantly alter workplace dynamics. He pointed out how AI tools are enabling what once required large teams to be efficiently managed by singular, highly skilled individuals, suggesting that further workforce reductions might ensue as AI becomes more integrated into the company's processes.
This year, Meta has already reduced its workforce by several hundred employees, mainly from its Reality Labs division that oversees metaverse, hardware, and AI projects. Zuckerberg noted that AI applications are being rolled out across various departments to enhance the productivity of engineers and other personnel, acknowledging a stark contrast in efficiency between proficient users and those less skilled.
Despite Meta’s optimistic outlook, experts in the industry are cautioning that the AI realm might be approaching saturation. Cisco's CEO Chuck Robbins termed the current market as “likely a bubble,” while acknowledging AI's potential to eventually have a more significant influence than the internet. Similar apprehensions have been expressed by JPMorgan Chase’s Jamie Dimon and Google’s Sundar Pichai, who highlighted the irrational enthusiasm surrounding AI investments. OpenAI's CEO Sam Altman has also commented that the overall investor excitement regarding AI may be excessive.
According to Meta's financial report for the last quarter of 2025, operating expenses outpaced revenue growth, placing pressure on profit margins. Nonetheless, the company’s stock price experienced a boost of around 6.5% in after-hours trading in New York following the announcement, indicating that investors are confident in Zuckerberg’s growth strategy anchored in AI advancements.
With unprecedented levels of spending expected in 2026, Meta is wagering that AI will not only transform its internal operations but also redefine the broader technology environment, even as critics raise alarms about the potential risks associated with this surge in investment.

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