Meta, the parent company of Facebook, has announced a partnership with Nollywood actress‑producer Funke Akindele to promote her new movie The Four during its world premiere in London and its homecoming screening in Lagos, aiming to showcase Nigerian storytelling to a global audience.
The collaboration will feature creator‑focused events at both venues, allowing influencers, industry figures and fans to generate social‑media content in real time. Meta’s Head of Communications for Sub‑Saharan Africa, Oluwasola Obagbemi, said the deal underscores how Facebook helps creators connect with fans and build communities around shared interests. He added that creators on the platform can reach worldwide audiences, nurture fan relationships and earn revenue from original content. Akindele expressed excitement, noting that African cinema has always offered beautiful stories for the world and that Meta’s involvement will help extend those narratives to even more viewers globally.
What will the premieres showcase?
The London event will serve as the film’s global launch, while the Lagos premiere will bring the story back to its home market, highlighting the cross‑border appeal of Nollywood productions. Both screenings will include a creator‑hosted space where social‑media makers can demonstrate how they use Facebook to engage younger audiences and share Nigerian culture beyond the country’s borders.
Why is the partnership significant for Nollywood?
Nollywood has grown into one of the world’s most prolific film industries, with its movies now reaching audiences across Africa, Europe and the Americas. By aligning with Meta, the industry gains a powerful digital ally that can amplify its reach, provide data‑driven insights and open new monetisation pathways for filmmakers and independent creators alike.
Meta has previously rolled out several African‑focused initiatives, such as training programmes for digital creators and investments in local content hubs. This latest partnership builds on those efforts, positioning Facebook as a conduit for African stories to travel internationally while supporting the creators who craft them.
Audiences are encouraged to follow the official Meta Africa page, as well as Akindele’s verified Facebook profiles—officialfunkeAkindele, Funke Akindele and Fanntv—for behind‑the‑scenes footage, interviews and exclusive content from both premieres.
The joint effort celebrates Nollywood’s expanding global footprint and the vibrant communities that enable Nigerian narratives to resonate far beyond the nation’s borders.