On 16 October 2026, ONGA, the seasoning line of Promasidor Nigeria, launched a three‑day “Cook Your Way With ONGA” activation to mark World Food Day, inviting shoppers in Lagos to sample regional dishes and showcase personal cooking styles.
The programme unfolded from Friday, 16 October to Sunday, 18 October 2026 at three locations: Jendol in Ikorodu (Akosolori), Ikeja City Mall, and Jendol in Ibeju‑Lekki. Attendees tasted iconic foods representing Nigeria’s six geopolitical zones, took part in interactive games and a timed plate‑building challenge, and learned how the brand’s newly reformulated chicken and beef seasoning cubes can enhance flavour. Omotayo Olaobaju, Category Manager, Culinary at Promasidor Nigeria, explained, “World Food Day Cook Your Way with Onga campaign was a fantastic platform to engage directly with our consumers online and offline. Onga believes that cooking is personal, and there is no standard recipe for great‑tasting meals… the improved Onga Beef or Chicken cube delivers guaranteed richness and taste.”
What regional dishes were featured?
Visitors to the ONGA Home booth experienced a culinary tour of the nation: native rice from the South‑South, suya and masa from the North‑West, abacha from the South‑East, dan‑wake from the North‑East, ofada and ayamase from the South‑West, and jollof rice representing the North‑Central region. Each sample was paired with a “Cook Your Way With ONGA” plate‑building game where participants matched ingredients to the correct dish against the clock.
How could consumers keep the momentum online?
Beyond the physical venues, the brand continued the celebration through a digital challenge. Participants were invited to post videos of their unique cooking methods on the campaign website for a chance to win prizes such as a kitchen makeover, an iPhone 18 Pro, a refrigerator, and other rewards. Entries were shared via ONGA’s social channels, encouraging a nationwide conversation about personal food traditions.
Where can interested shoppers learn more?
All details about the activation, the digital contest, and future events are available on the ONGA website and its social media pages – Instagram, Facebook, YouTube and TikTok – where the brand regularly posts updates and entry instructions.