The Seven-Up Bottling Company (SBC) has kicked off its expansive promotional campaign with more than 720 individuals clinching cash rewards, including four participants who secured one million naira each during the preliminary live draws.
Rolled out across selected Nigerian regions, the rewards initiative forms part of an overarching ₦800 million prize pool designed to appreciate loyal patrons of the manufacturing giant.
What are the key mechanics of the reward campaign?
Commencing officially on October 28, 2026, with live prize selections following on November 2, the campaign grants eligible buyers across Lagos, Ogun, Oyo, Kwara, Osun, Ekiti, Kogi, Niger, and Ondo states the chance to win cash incentives daily until January 3, 2027.
Structure of the multi-million naira reward schedule:
- Hourly winners: One participant emerges victorious every minute between 8:00 a.m. and 8:00 p.m. daily.
- Daily millionaires: Four individuals secure ₦1 million each day.
- Weekly jackpot: One mega winner takes home ₦10 million every Sunday.
Among the initial beneficiaries on the opening day were Oluwatoyin, Oreofe, and Damilola from Lagos State, alongside Adeniyi from Ogun State, who each pocketed ₦1 million.
How did management describe the initiative?
Commenting on the campaign, Yewande Ade-Alao, Marketing Manager at SBC, explained that the drive aims to elevate customer satisfaction alongside everyday beverage consumption.
"At Seven-Up Bottling Company, we are always looking for ways to make our consumers’ experiences more rewarding," Ade-Alao noted. "With the Pepsi Agba Baller Promo, consumers can win cash prizes while enjoying the beverages they love. We are excited to see consumers already winning, and we look forward to rewarding many more participants in the promotion."
How can consumers participate and verify winnings?
To join the ongoing campaign, buyers must purchase participating beverages carrying distinctive yellow covers—such as Pepsi, 7UP, Mirinda, and Teem—and locate the unique code printed underneath the cap.
Participants can submit their entries by dialing *7022# or by scanning the QR code displayed on the bottles and promotional materials. Validated winners are reached exclusively via the designated helpline, 0700 134 1104, followed by a confirmation SMS, while results can be checked through official support channels.