Uyo came alive on March 27, 2026, as the city hosted the 33 Connect Party, celebrating the return of 33 Export Lager Beer. This lively event took place at Tropicana Mall and marked the official relaunch of the iconic lager brand, now presented in a newly designed bottle.
From the moment guests entered, the ambiance was electrifying. Filled with laughter, music, and warmth, attendees enjoyed reconnecting, making new friends, and embracing the brand's ethos of 'Taste That Unites'. The events cultivated an environment of genuine connection and merriment.
The evening featured an array of exciting games and activities that maintained the lively atmosphere while fostering guest interaction. A highlight of the night was the 33 Connect Friendship Table, a uniquely designed communal table formed in the shape of ‘33’. Guests gathered around the table for the 33 Connect Table Toast, lifting their newly revealed bottles of 33 Export in a heartfelt gesture celebrating friendship and unity, illustrating the core message of the campaign.
The table symbolized the theme of 'Taste That Unites', transforming it from mere words into a shared experience during the event. Adding to the vibrant atmosphere, Nigerian music star Iyanya electrified the audience with high- energy performances of his popular hits, keeping the crowd engaged and dancing.
At the event, Abayomi Abidakun, the Portfolio Manager at Nigerian Breweries, expressed,
“33 Export Beer has always embodied authentic bonds and the spirit of togetherness, and this gathering reflects that essence. ‘Taste That Unites’ resonates deeply with the Nigerian sense of community, and choosing Uyo to launch this series reaffirms our commitment to engaging with consumers nationwide.”
The Uyo celebration marks the first in a series of events scheduled across various cities in Nigeria, with the next stop being Benin City, where the same energetic spirit and taste will be shared.
The relaunch of 33 Export signifies more than just a product revival; it’s a renewed commitment to the foundational aspect of the brand: the people with whom it is enjoyed.
Stay updated by following @33ExportNigeria on Instagram and engage in the conversation using #TasteThatUnites and #33ConnectParty.
Enjoy 33. Drink Responsibly. 18+.
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