Amstel Malta orchestrated a vibrant Easter Village experience across Aba, Awka, and Enugu, hosting families from April 4th to April 6th, 2026. This initiative, part of the broader Nigerian Breweries Big Fiesta campaign, underscores the brand's commitment to creating experiences that resonate with local culture and bring people together.
The festive event commenced on April 3rd, 2026, with an opening ceremony attended by key figures including Francis Obiajulu, Senior Brand Manager for Amstel Malta & Hi-Malt at Nigerian Breweries Plc. He was joined by Dame Rita Mbah, Executive Chairman of the Enugu State Tourism Board, Osasu Oviawe, Ama Brewery Manager at Nigerian Breweries, and Joy Egolum, Corporate Affairs Manager for East at Nigerian Breweries Plc, alongside other dignitaries. This marked the beginning of three days of celebration.
The Amstel Malta Easter Village offered engaging, family-oriented moments in Aba, Awka, and Enugu. The celebrations included children's games, cultural performances, movie screenings, comedy shows, musical acts, and diverse food options. These activities were tailored to each city, creating a welcoming atmosphere for families and communities to relax, connect, and celebrate the Easter period.
Francis Obiajulu, Senior Brand Manager for Amstel Malta & Hi-Malt, commented on the event's success: “Easter in the East is deeply rooted in family, tradition, and togetherness. With the Amstel Malta Easter Village, our focus was to create a space where people could genuinely connect and share meaningful moments. Seeing families come out, engage, and celebrate together across Aba, Awka, and Enugu has been truly fulfilling and reinforces our commitment to creating experiences that matter.”
The Easter Village saw significant attendance and active participation across all three locations. Attendees enjoyed a well-organized environment that prioritized safety, inclusivity, and fun for all ages. A highlight for many was the raffle draws, where lucky participants won prizes such as branded merchandise, television sets, and refrigerators throughout the three-day festival.
The success of the Easter Village further solidifies Amstel Malta's dedication to forging authentic connections with its consumers by celebrating essential moments like family, community, and shared joy.
For ongoing updates and highlights from Amstel Malta's events, follow @amstelmalta on all official social media channels.
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