Iyabo Ojo Defends Diverse Movie Promotion Tactics Amid Industry Debate

Nollywood actress Iyabo Ojo has voiced her perspective on the evolving landscape of movie promotion within the Nigerian film industry. Her comments address the recent trend of filmmakers and actors incorporating dance routines and skit-making into their promotional campaigns.

This discussion was intensified by a public exchange between filmmaker Kunle Afolayan and actress Funke Akindele. Afolayan had publicly stated his reluctance to engage in dancing, as displayed by Akindele, solely for movie promotion. This remark apparently did not sit well with Akindele, who reportedly confronted Afolayan about his comments both online and via a phone call.

In her own statement, shared via her Instagram page while promoting her latest film, Iyabo Ojo questioned the existence of rigid rules governing promotional activities. She encouraged industry professionals to adopt approaches that yield the best results for their specific films.

Ojo's post included visual elements, likely intended to support her message, though the specific content of these visuals was not detailed in the original report.