At the Lagos Business of Film Summit, acclaimed director Kunle Afolayan shared his reasons for stepping back from theatrical releases. He described the promotional tours as draining and dismissed the notion of competitive box office success. Afolayan mentioned that cinemas take a significant share, approximately 40-50% of gross earnings, which ultimately diminishes the financial returns for filmmakers.
In response, Funke Akindele, who recently achieved a remarkable ₦1 billion box office success with "A Tribe Called Judah," took to Instagram to urge Afolayan to create his own path without resentment and suggested he bring in assistance for his marketing efforts.
The exchange ignited a lively discussion among fans, with perspectives varying; some interpreted Akindele's comments as a subtle jab, while others viewed it as a testament to her perseverance.
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