Bolt Surprises Riders with Unanticipated Gifts to Start the Year

In January, a month typically filled with daunting to-do lists and a shift back to routine, Bolt riders experienced a delightful surprise.

Some of the app's most engaged users received premium gifts such as AirPods Pro, an iPhone 17 Pro, and festive gift hampers. Recipients were chosen based on their app usage frequency and consistent patronage throughout 2025.

This initiative was a continuation of '12 Rides of Cheer', a promotional campaign run by Bolt towards the end of the previous year. For nine days, the company randomly gifted its riders small surprises, including ride discount codes and hampers, simply for booking rides as they normally would. The entire process was hassle-free, devoid of lengthy forms, and aimed at spreading good cheer.

Although the campaign began in the latter part of 2025, Bolt emphasized that its intention transcended seasonal festivities. The real goal was to honor riders who consistently used the service, undertaking airport trips, late- night journeys, quick errands, and habitual rides that accumulate over time.

Some riders who received gifts confessed they were completely unaware of any surprises ahead. One moment they were booking a ride, and the next, they were notified about receiving an iPhone.

The company's recent initiatives suggest a stronger focus on loyalty and reward-based strategies, not only for drivers but for riders too. Bolt expressed its commitment to continually seek new ways to appreciate users who remain loyal to the platform, whether through surprise giveaways or regular benefits.

After all, navigating the city can offer more than just a basic transportation service.