Melania Trump has made a considerable impact at the box office with her high- profile documentary, ‘Melania’, which earned $7.04 million during its opening weekend. This remarkable figure surpassed expectations and set the record for the largest opening of a non-fiction film in the past decade, according to industry statistics.
The film's debut outperformed the previous record-holder, ‘After Death’, which achieved $5 million upon its release in 2023. The strong performance was unexpected, as forecasts prior to the premiere had estimated earnings between $3 million and $5 million, with some analysts suggesting even lower attendance figures.
‘Melania’ had its premiere on Thursday, January 29, at the recently rebranded Kennedy Center, ahead of its wide theatrical launch on Friday, January 30. The documentary is produced under a substantial $40 million agreement with Amazon MGM Studios and is supported by a $35 million marketing initiative.
This film provides selected insights into Melania Trump's life during the weeks leading up to Donald Trump’s second inauguration set for January 2025.
Additionally, the documentary marks the return of director Brett Ratner, who has been absent from filmmaking in recent years following various allegations of sexual misconduct during the #MeToo movement, although no criminal charges were filed against him.
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